Tools worth your attention after UNBOUND 2026

Sales and marketing operations teams can enrich CRM records, score leads and build prospect lists in one place. Waterfall enrichment queries several data providers in turn to fill gaps in a record.

Lets marketing teams plan retargeting and awareness campaigns in one place and compare channel results. The ABM product is aimed at B2B teams who want ad activity aligned to target accounts.

Helps sales and support teams call from within their CRM or helpdesk, with conversations logged automatically. Managers get recordings and analytics for coaching and quality review.

Sales and support teams can call and text leads from the CRM record without switching apps. Calls and messages log against contacts, and compliance tooling for US messaging rules is built in, which helps with outreach consistency.

Sales development and marketing teams can build targeted lists, enrich CRM records and run outreach sequences from one workspace. RevOps teams can use scoring and enrichment to keep contact data current inside the CRM.

Shows marketing which campaigns generate phone enquiries, and gives sales and service teams call recordings and conversation insight. Connects to CRMs such as HubSpot and to ad platforms.

Shortens the gap between a form fill and a conversation. Marketing gets booking links for campaigns, sales gets rules-based assignment by territory or account owner, and customer success can use the same scheduling flows.

Marketing can build and enrich target audiences, sales can fill gaps in account and contact records, and operations teams can clean and unify fragmented customer data across the martech stack.

Helps sales and revenue operations teams build accurate quotes within pricing rules and manage contracts and renewals. Lists HubSpot, Salesforce and Dynamics 365 among supported CRMs.

Mainly a developer tool. Teams building AI agents or internal workflows can use it to pull current company, people or market information into automated research, enrichment or monitoring tasks.

Lets marketing and field teams run events and tie attendance to contacts, deals and reports inside HubSpot. Sales teams can capture leads at events and follow up from the same CRM.

Aims to help account executives, SDRs and sales engineers answer buyer questions during calls and follow up faster. Connects to CRM and call tools such as Salesforce, HubSpot and Gong, per the vendor, so notes can reach existing systems.

Helps channel, marketing and sales teams manage partners in one place, track partner-sourced leads and deals, and report on partner revenue. It lists integrations with HubSpot, Salesforce and Microsoft Dynamics.

Lets marketing and service teams create lead, survey, registration and request forms without developers. A HubSpot integration syncs submissions to create or update contacts and deals, with field mapping to HubSpot properties.

Gives sales and customer service teams calling, texting and call analytics in one place, with native integrations to CRMs and helpdesks including HubSpot, Salesforce and Zendesk. Call data can sync to contact records.

Customer service and success teams can run onboarding and product education for customers and partners. Internal teams can train staff and track completion, with integrations and APIs to connect training data to other business systems.

Sales can find and verify contacts faster. Marketing can shorten forms and enrich new leads automatically, which supports cleaner routing and scoring. Data quality still depends on coverage for each market.

Field sales managers get visibility of visits and account coverage, and reps log activity from the road. Sync with CRMs including HubSpot keeps field data in the system of record, so marketing and sales work from the same records.

Gives marketing teams a second paid search channel beyond Google, with audience and location targeting, shopping feeds and Performance Max style campaigns. Useful for diversifying spend and reaching Microsoft-owned surfaces.

Gives marketing a view of how buyers' AI queries surface the brand and which content gaps to fill. Drawing on sales call and CRM context may help align content with real buyer questions and pipeline reporting.

Sales teams get call notes and follow-up tasks without manual typing, and the vendor lists CRM syncing including HubSpot and Salesforce. Marketing and service teams can keep searchable records of customer and internal conversations.

Marketing and sales can add physical mail to HubSpot workflows, for example on lifecycle or deal stage changes, and see mail activity and QR scans on the contact timeline to trigger follow-up steps.

Sales and marketing teams can keep pitch and campaign decks on brand and edit them together. Data links keep charts current, and decks can be shared by link or exported as PDF for prospects.

Helps B2B marketing and sales teams target named contacts, see who engages with campaigns and share one view of buyer signals. Integrates with HubSpot and Salesforce, so activity can feed CRM records and prioritisation.

Sales can follow up new leads quickly outside office hours, and support teams can offload routine calls with a handover to a person. Results appear on the HubSpot contact timeline, though call quality should be reviewed.

Sales and customer service can hold two-way text conversations without leaving the CRM, and marketing can trigger messages from lifecycle changes. Teams must still manage consent and local messaging regulations.

Marketing can run account-based and event follow-up sends, sales can prompt gifts at deal stages, and customer teams can use them for retention. CRM integration helps link sends to pipeline activity.

Sales teams can offer a demo at the moment a buyer asks, without waiting for a rep's calendar. Marketing can place a demo option on the website and use it to re-engage older leads or qualify interest.

Lets customer service, marketing and sales teams collect feedback such as satisfaction scores and market research. Its HubSpot integration can pass survey responses into CRM records and workflows.

Teams can document onboarding, CRM and support processes quickly, share them without meetings and see where guides are used. Useful for training new staff and keeping process documents current.

Marketing teams can target the people inside priority accounts, and sales can see which accounts are warming up. HubSpot CRM deal data syncs both ways, so ad activity can be tied to pipeline.

Gives marketing teams and agencies one workspace for publishing and engagement across profiles. Also includes social listening, review management and employee advocacy features.

Lets marketing teams launch and edit pages, landing pages and content collections themselves, reducing dependence on developers. Suits teams wanting design control, a CMS and SEO settings in one place.