The CRM Operations &
Automation Tools Guide
Free, hand-picked SaaS tools for marketing, sales, customer service, operations and IT teams, discovered at the events we attend and explained in plain terms. No fluff.
Explore the toolkitsEvent Toolkits
Tools worth your attention, from the events we attend
After each event, we publish a toolkit of the tools that caught our attention, explained in plain terms. Free to read. No sign-up.
HubSpot UNBOUND 2026
Attended as a HubSpot Insider. Tools we believe could bring value to professionals in the IMC community, with what each one means for your team.
Explore the UNBOUND 2026 toolkitWhat's Inside
Everything your marketing, sales, customer service and IT team needs in one place
Hand-picked tools. A community of professionals with over 7 million video views. Updated regularly.
- Tools discovered at events or selected by IMC
- Plain-English explanation of what each tool does
- What each tool means for your team
- Easy to find, with one toolkit per event
- A new toolkit added after each event
- Curated for marketing, sales, customer service, ops and IT professionals
Why Use This Hub
Built for professionals
who want results
FAQ
Frequently asked questions
What is the CRM Operations & Automation Tools Guide?
It is a free hub of tools worth the attention of marketing, sales, customer service, operations and IT teams, selected by IMC and explained in plain terms. It is organised into toolkits, starting with the HubSpot UNBOUND 2026 toolkit.
Is it free, and do I need to sign up?
Yes, it is free to read and there is no form or sign-up.
Who is behind the hub?
International Marketing Consulting (IMC), founded by Alberte Touani, a certified HubSpot Champion User, HubSpot UNBOUND Insider and CIM North West Board Member, with a community of professionals across LinkedIn, YouTube and Facebook.
How are tools selected?
Tools are selected editorially by IMC, either after attending events or because IMC believes they are worth the attention of professionals in the IMC community. Descriptions are written from publicly available information.
Can IMC help me choose or set up these tools?
Yes. IMC offers HubSpot and CRM consulting, from team extension to projects and CRM data audits, and can introduce you to independent CRM experts when you need more capacity. Book a free consultation to start.
How often is the hub updated?
New tools and toolkits are added regularly, usually after IMC attends an event.
The community behind this hub