How and Where To Use Videos To Showcase Your Services and Convert More

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In my last article, I talked about the importance of great visuals in marketing your business online and driving the kind of traffic you need to earn a steady stream of income. At the end, I mentioned the importance of video in a modern marketing mix. Today I want to talk a bit more about how to entertain with videos as you provide what customers want.

Infomercials If you’ve ever seen an infomercial, or purchased something as a result of watching one, you will get an idea of how powerful a selling tool it can be. You are educating and entertaining all at the same time.                         

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YouTube:  Now that you understand the essential principles of video as infomercials, no matter what their length, it’s time to create videos and upload them. The obvious place to start is YouTube, the #3 website in the world and a subsidiary of Google. YouTube is not just a video sharing site these days – it is a massive search engine with ads. It also works the other way. When Google delivers the top 10 or so items in relation to a keyword on their search engine results pages (SERPS), they will give preference to videos hosted on YouTube.        

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Vine.co:  Twitter is become a popular social networking site which allows users to publish, or tweet, content that is no more than 140 characters long. Their sister site, Vine.co, is worth checking out because Vine is to video what Twitter is to marketing content. You are allowed 6-second snippets only, enough to engage and entice your target audience. Teen sensation Hayes Grier has more than 4.3 million followers. The secret to success on all video sites is consistently posting high-quality, interesting content.

Streaming Video Apps: Two popular new apps that allow you to stream video live to your followers are Periscope and Meerkat. If you want to create buzz about a product, service or live event you are hosting, these are ideal.

Other Video Sharing Sites: Flickr and Instagram also allow short videos in addition to images. Build out your offerings with short, sharp, keyworded videos.

Facebook Video Ads: Facebook has always allowed videos, but their video ad opportunities are booming.

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Google AdWords Video Ads: Google now allows video ads and will show them on their search engine results pages. Start making your own videos and see what a difference they can make to your traffic and profits. Look out for my next article, in which I will discuss how to personalize your user’s experience through digital marketing.

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By Alberte Touani, 22 August 2016

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