Unlock actionable marketing tips that will help you succeed in 2025 — Each inspired by a unique universe. From Santa’s HubSpot CRM, Frosty’s SEO Wonderland, to The Social Elf’s Social Media Multiverse and more. Each universe highlights how I approach marketing and CRM challenges with strategy, creativity, and results in mind.

Discover how Santa uses CRM tools to track his Naughty and Nice List. Explore the magic of HubSpot CRM tools that drive seamless marketing, sales, and customer success. Uncover insights that can transform your 2025 strategy.

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Keep your content evergreen with Frosty’s SEO strategies. Learn SEO tips, best practises and tactics to boost your search rankings in 2025.

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Learn Mrs. Claus proven strategies to audit your lead generation efforts, to craft content that drives results at every buyer’s journey stage, to align marketing, sales, and ABM tactics to fill your pipeline.

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Even the Grinch knows the power of retargeting! Rekindle lost leads with retargeting strategies, empathetic messaging, and HubSpot campaigns.

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Explore tips to create and plan social media campaigns like the Social Elves! Ready to master social media?

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Define your ICP and create personas to lay the foundation for precision marketing.

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Set your 2025 goals today! Day 8’s blog reveals how to set SMART goals that align with your vision for success.

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How to create compelling case studies that inspire action and build trust.

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The best universe is the one you create. Let’s craft your ultimate 2024 success story with actionable strategies and tools.

Read Day 10 Insights Now >>

Since October 21st, 2024, I’ve poured my heart into creating this campaign—a journey fueled by passion, dedication, and creativity. In just one week, I completed intensive training to earn 4 HubSpot certifications, conducted innovative marketing experiments (including AI-driven approaches), and produced about 16 blog articles, along with designing captivating artworks, videos, and a landing page to bring this festive multiverse-themed campaign to life.

This journey began with a commitment to challenge myself, grow professionally, and contribute meaningfully to the marketing community. I’ve combined creativity, strategy, and data to create valuable content, share results on LinkedIn, and inspire others in the process.

Beyond this campaign, I’ve had the privilege of helping a start-up launch their business by designing their website, crafting a 7-month social media content plan, setting up their HubSpot platform, and creating training documentation and video resources to empower their team to use HubSpot effectively. It’s been a journey of growth, creativity, and meaningful impact.

Alberte Touani CMktr MCIM, Chartered Marketer, HubSpot Champion User Certified, with multiple HubSpot certifications - 16 years+ of experience- Built Marketing Pipelines worth £Million, septuple organic traffic and tripled website traffic! Empowered a start-up to attract two £1M deals and closed won a £1M deal within 4 years of launching their business from scratch. Let’s connect »

👉PS: I’m currently available to start a permanent role!

My goal is to secure a long-term role within your team, where I can lead, manage, and execute impactful multi-channel marketing campaigns and CRM (HubSpot or your custom CRM platforms.) projects.

I can help your team hit targets and thrive in 2025 as a permanent team member!Let’s connect »

9+ years as a Freelance Marketing & CRM Strategist. I take on select, occasional small projects due to limited availability while in a full-time role. Let’s connect » and DM to check if I can help.

1. For the Next Generation of Marketers and Entrepreneurs:

   
   A Christmas gift to junior marketers, graduate students and entrepreneurs, offering practical tips for CRM (HubSpot), SEO, lead generation, retargeting & remarketing, social media, SMART goal, ICP & buyer personas and more.

2. For Potential Employers:

   
   A showcase of my ability to merge creativity with strategy, deliver results-driven campaigns, and simplify complex concepts into engaging, actionable content. A showcase of my expertise in a fun and innovative way. If you're looking for a creative, results-driven marketing leader to help exceed your 2025 goals. Let’s connect» and DM.

3. For My Continuous Professional Development (CPD):

   
   This campaign supports activities for my Chartered Marketer status while enhancing skills I can bring to my next permanent role, marketing and CRM projects.

• Creator of the “Christmas Marketing Multiverse Campaign”.

• Maintained my Chartered Marketer status.

• Became a Full Member of the Chartered Institute of Marketing.

• Became a CIM Mentor of the Chartered Institute of Marketing (CIM) Mentoring Programme.

• Gained 4 New HubSpot Certifications (in 1 week).

• Had the Opportunity to Do a Few Presentations to the Board.

The festive season is universally recognised and brings a sense of joy, warmth, and relatability. By using iconic characters tied to Christmas, I wanted to create a light-hearted, yet impactful way to deliver serious marketing concepts. Each character represents a specific marketing role or challenge, making it easier for audiences to associate and remember the key takeaways.

These characters allowed me to merge storytelling with strategy, ensuring the campaign felt creative, cohesive, and engaging while remaining highly relevant to the festive season.

Santa (Santa’s HubSpot CRM Universe)

• Why Santa?
  Santa is the ultimate manager and organiser. He oversees his workshop, tracks the Naughty and Nice lists, and ensures everything runs smoothly. He symbolises efficiency, organisation, and leadership.

• The Marketing Tie-In:
  The HubSpot CRM Universe focuses on CRM optimisation. Just like Santa keeps track of who’s been naughty or nice, businesses need CRMs to manage leads, track customer interactions, and ensure no opportunity is missed.

Mrs. Claus (Mrs. Claus’s Lead Generation Academy)

• Why Mrs. Claus?
  Mrs. Claus is often seen as the behind-the-scenes hero who keeps things running smoothly at the North Pole. She’s nurturing, supportive, and instrumental in delivering success.

• The Marketing Tie-In:
  Lead generation is the backbone of any successful marketing strategy, just like Mrs. Claus’s support is crucial for Santa. This universe highlights the importance of nurturing relationships and building pipelines for long-term success.

Frosty (Frosty’s SEO Wonderland)

• Why Frosty?
  Frosty the Snowman represents the concept of staying “evergreen.” He’s a cheerful character who thrives no matter the season, making him a perfect metaphor for SEO strategies that keep content fresh, relevant, and timeless.

• The Marketing Tie-In:
  Just as Frosty brings joy wherever he goes, SEO ensures your content stays visible, attracting audiences year-round. This universe focuses on creating evergreen content and leveraging SEO best practices for sustainable growth.

The Grinch (The Grinch’s Remarketing Multiverse)

• Why the Grinch?
  The Grinch is known for his ability to change his ways and win over those he initially pushed away. He’s a perfect symbol for retargeting and remarketing—re-engaging those who didn’t convert the first time around.

In the story "How the Grinch Stole Christmas!" by Dr. Seuss, the Grinch starts as a character who dislikes Christmas and attempts to ruin it for the residents of Whoville by stealing their decorations, gifts, and food. However, by the end of the story, the Grinch has a change of heart.

He realises that Christmas is about more than material possessions. It’s about community, love, and togetherness. After witnessing the Whos celebrating Christmas without their material items, he experiences a profound transformation. He decides to return everything he stole, and he even joins the Whos in their Christmas celebration, becoming part of the community he initially rejected.

This makes the Grinch a powerful metaphor for redemption, re-engagement, and second chances, aligning well with the concept of remarketing and retargeting in marketing, where businesses aim to re-engage and win back lost leads or customers

• The Marketing Tie-In:
  Remarketing is about turning skeptics (or closed-lost opportunities) into loyal customers. This universe aligns with the Grinch’s transformation and ability to “win back” hearts.

The Social Elf (The Social Elf’s Multiverse)

• Why the Elf?
  Elves are Santa’s hardworking helpers, busy creating toys and ensuring everything is ready for Christmas. They represent creativity, collaboration, and efficiency.

• The Marketing Tie-In:
  Social media managers are like elves. Creating engaging content, building campaigns, and ensuring brands stay connected with their audiences. This universe focuses on social media strategy and execution.

1. Relatability: These characters are globally recognised and evoke positive, festive emotions. This makes the campaign feel approachable, warm, and engaging.

2. Alignment with Themes: Each character represents a distinct marketing concept, making it easier for audiences to connect with and understand the topics.

3. Memorability: Using festive names makes the campaign stand out, ensuring the content is memorable while remaining professional.

By weaving these characters into the campaign, I aimed to blend creativity, relatability, and actionable insights into a cohesive narrative that resonates with diverse audiences. This approach not only keeps the campaign engaging but also highlights my ability to connect storytelling with strategy which is an essential skill for a marketing leader.

• Day 2:

  Santa’s HubSpot CRM Universe» CRM optimisation helps businesses streamline processes and leverage data for growth.

• Day 3:

  Frosty’s SEO Wonderland» SEO is essential for organic traffic and visibility which is something many businesses struggle with.

• Day 4:

  Mrs. Claus’s Lead Generation Academy» Lead nurturing and capturing are critical for building a robust pipeline.

• Day 5:

  The Grinch’s Remarketing Multiverse» Retargeting is vital for re-engaging lost leads and driving conversions.

• Day 6:

  The Social Elf’s Multiverse» Social media is a key channel for engagement and brand building.

• Day 7:

  Festive Marketing Personas» Understanding your audience is the foundation of effective marketing.

• Day 8:

  Time Travel Marketing Goals» Goal setting and tracking ensure marketing strategies are aligned and measurable.

• Day 9:

  Case Study Carousel» Real success stories inspire trust and action.

• Day 10:

  The Final Universe» Reflecting on past successes and setting a roadmap for future growth ensures long-term sustainability.