How I Helped a Brand New Website Reach Page 2 of Google in Just 38 Days
A Success Story I'm Genuinely Excited to Share
After 16 years working at corporate level and as a senior marketer, I still get excited when a strategy works exceptionally well. This is one of those moments.
I recently worked with a startup in a highly competitive industry. I built their website from the ground up, working closely with the owner. Within 38 days of building and launching their website, Google Search Console revealed something extraordinary:
Average position: 12 (website-wide, across all pages and keywords), which is page 2
Average CTR: 10.9% (nearly 6x higher than the 1-2% industry benchmark for this position)
Let me clarify what this means: this isn't just one page performing well. The ENTIRE website, every page, every keyword is averaging position 12 on Google with a click-through rate that's 6x higher than typical.
For context, most 38-day-old websites either don't rank at all or average positions 50-100+. Achieving an average position of 12 means some pages are already on page 1, while the overall site authority has been established at a level that typically takes 18-24 months to achieve.
But here's what makes this truly exceptional: the 10.9% average CTR. Industry research shows position 12 typically receives 1-2% CTR. We're achieving nearly 6 times that benchmark. This tells me the meta descriptions, titles, and value propositions are so compelling that people are actively choosing this site over competitors ranking higher on page 1.
No backlinks. Limited budget. Just strategic, data-driven execution from day one.
I'm sharing this success story because it validates something I've always believed: smart strategy beats big budgets every single time.
Why I Created the Digital Marketing Accelerator Pilot Plan
New businesses don’t need everything at once, expensive technical SEO audits, aggressive link-building campaigns, enterprise-level tools, and six-figure marketing budgets.
The reality? Most startups don't have that kind of budget. And honestly, they don't need it to start seeing results.
I created the Digital Marketing Startup Accelerator Pilot Plan specifically for this challenge. It's a foundation-building package that focuses exclusively on high-impact activities that deliver results quickly, without requiring enterprise-level investment.
When I designed this package, I asked myself: "What would I do if I had limited budget but needed to establish online visibility fast?"
The answer became this plan.
Starting with the Right Foundation: Building the Website
This particular client approached me when they were ready to launch their business online. They were entering a competitive industry with established players who had been investing in SEO for years. Their competitors had larger budgets, existing domain authority, and head starts measured in years, not months.
My client had:
No website yet
No backlinks whatsoever
A limited marketing budget
Ambitious goals
The determination to grow quickly
Rather than just building any website and hoping for the best, I scoped and built their website strategically from the ground up. Every element was designed with SEO in mind from day one. The site structure, the content architecture, the technical foundation, everything.
This is the advantage of the Digital Marketing Startup Accelerator Pilot Plan: we don't optimise after launch; we build optimisation into the foundation.
My Approach: Data-Driven Strategy, Not Guesswork
I don't believe in throwing tactics at the wall to see what sticks. Every activity I recommended was driven by data and strategic analysis.
Strategic Keyword Research & Analysis
Rather than chasing high-volume keywords they had no chance of ranking for initially, I conducted deep analysis to identify opportunities where we could win quickly. I looked at:
Keyword difficulty versus their domain authority
Search intent alignment with their services
Competitor gaps we could exploit
Realistic ranking timelines
This research phase was crucial. It's the difference between spinning wheels for months and seeing traction in weeks.
On-Page Optimisation That Converts
I optimised every page element with two goals in mind: ranking well and converting visitors once they arrived. This included:
Meta descriptions designed specifically to drive clicks
Content structure that both users and search engines love
Strategic internal linking to build page authority
Perfect alignment between search intent and page content
Local SEO Foundation
For this particular client, local visibility was crucial. I created a strategy to establish their presence properly across:
Google My Business
Bing Places
Key citation platforms for their localization with perfect NAP consistency
This foundation work is often overlooked, but it's absolutely essential for building trust with search engines quickly.
Content Strategy Based on Real Data
I didn't just recommend writing blog posts. Every content recommendation was backed by keyword research, competitor analysis, and strategic thinking about what would drive both rankings and conversions.
The Results: Real Data from Google Search Console
Within 38 days of launching, Google Search Console confirmed the results:
Average Position: 12
Solidly on page 2 of Google for their top industry keywords within 38 days of launching. For a brand-new website in a highly competitive sector, this is exceptional!
Click-Through Rate 10.9%: This is the metric I'm most proud of.
Industry research consistently shows that page 2 positions (11-20) typically receive CTRs well under 2%. Our 10.9% CTR at position 12 is exceptional. Over five times higher than typical performance and industry benchmark, which tells me our meta descriptions and titles are doing exactly what they're supposed to do: compelling people to click.
Strong Impression Volumes: The website was generating solid impressions for their top competitive keywords, meaning Google was showing their pages to people actively searching for their services.
Qualified Organic Traffic: The clicks we generated weren't just any clicks; they were qualified visitors actively searching for the exact services this business offers.
What makes these results particularly meaningful is the context: zero backlinks, limited budget, highly competitive industry, and all achieved within 38 days of launching their website and their business from scratch.
The technical foundation was rock-solid too. Perfect site health and SEO scores across multiple website analysis tools. When you build with optimisation in mind from day one, this is what's possible.
Why This Approach Works
I've seen this pattern repeatedly throughout my career: perfect execution of fundamentals outperforms expensive shortcuts.
Many new businesses and startups believe they need:
Expensive enterprise SEO tools
Aggressive link-building campaigns
Complex technical SEO audits and execution
Large content production teams
Whilst those things certainly help at scale, they're not necessary for initial success.
What actually drives early results is:
Strategic keyword targeting based on realistic opportunities
Flawless on-page optimisation that both ranks and converts
Solid local SEO foundation that builds trust quickly
Consistent, strategic content aligned with search intent
Perfect execution rather than half-finished multiple tactics
The Digital Marketing Startup Accelerator Pilot Plan focuses exclusively on these high-impact fundamentals. Nothing more, nothing less.
What These Results Actually Mean
Let me put these numbers into perspective based on my many years of experience in marketing:
Position 12 in 38 days for a brand-new website competing for high-volume industry keywords is amazing. Industry research consistently shows that most new websites take 6-12 months just to break into page 3 of Google, let alone page 2. Achieving position 12 in just 38 days for a brand-new website competing for high-volume industry keywords is exceptional.
Typical Timeline for New Websites based on industry research:
Start seeing rankings (page 5-10): 3-6 months
Reach page 3: 6-12 months
Reach page 2: 12+ months for competitive keywords
Reach page 1: 2-3 years average
My Client's Result:
Page 2 (position 12) in just 38 days
This demonstrates the power of building with strategic optimisation from day one.
The 10.9% CTR is perhaps even more impressive. It demonstrates that when you build your website with user intent in mind from the start, crafting compelling meta descriptions, clear value propositions, and strategic messaging, people choose to click on your result even when you're not at the top of the page.
The impression volume confirms that Google recognises the website as relevant for competitive industry keywords. This early recognition is crucial for building momentum.
These results prove that you don't need months of waiting or expensive shortcuts. You need the right foundation, built correctly from day one.
Why I Love Helping Startups
This success story reminds me why I created the Digital Marketing Startup Accelerator Pilot Plan in the first place.
Startups don't need everything at once. They need the right things first.
They need someone who understands that limited budgets require strategic thinking, not just a scaled-down version of enterprise solutions.
They need data-driven recommendations, not generic advice.
They need measurable results quickly, not promises of what might happen in 18 months.
That's exactly what this package delivers.
My Philosophy: Foundation First, Scale Later
I've built my consulting practice on a simple principle: build the perfect foundation first, then scale strategically.
Too many businesses try to scale before they have proper foundations. They invest in backlinks before their on-page SEO is optimised. They chase technical perfections whilst ignoring basic keyword research. They spend thousands on content without strategic planning.
I do the opposite. I ensure every fundamental element is executed perfectly before moving to the next level.
This approach delivers results faster and costs less. This success story proves it.
Ready to Build Your Foundation?
If you're launching a startup or looking to establish online visibility with a limited budget, I'd love to help you achieve similar results.
The Digital Marketing Startup Accelerator Pilot Plan is designed specifically for businesses like yours, ambitious, budget-conscious, and ready to compete strategically rather than just throwing money at problems.