Sales Research Automation
Stop Researching.
Start Selling.
Calculate exactly how much time and money your team saves when sales research is automated.

Every morning your sales team spends hours researching accounts before a single call is made. What if they logged in to fully researched, sales-ready pipeline instead? This calculator shows you the exact ROI of automating the process end to end.

Automate Your Sales Research Free. Instant results.
ROI Calculator
Calculate your team's time savings and ROI in 60 seconds

Discover how automated sales research transforms your team's productivity.

Time saved per week for your SDR team
Hours freed for outreach vs manual research
Monthly cost savings and annual ROI
Research platform costs based on your volume
Sales Research Automation ROI Calculator
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FAQ
Frequently asked questions
What does this calculator show?
This calculator estimates the time and cost savings your team achieves when sales research, assignment and task creation are automated. It shows monthly hours saved, labour cost savings, research platform costs and estimated annual ROI.
Who is this calculator for?
Sales leaders, CRM operations managers and business owners who want to understand the ROI of automating their SDR team's research process.
Why do the calculations change based on CRM choice?
HubSpot Pro / Enterprise: Full end-to-end automation. Manager time saved: 10 minutes per account because round-robin assignment and task workflows are fully automated.

Other CRM: Research automation only. Manager time saved: 5 minutes per account because managers still manually upload, assign and create tasks. Research is already done so it is faster.
What is included in the 30-minute research time?
Finding decision-makers, researching company information, note-taking, sales note creation and CRM data entry. With automation this happens automatically while your team focuses on outreach.
How is the research platform cost calculated?
Research costs are based on approximately 15 credits per account (covering 2 personas and sales notes). Monthly volume is calculated as SDRs × accounts per day × 20 working days. The pricing tier is then applied based on total credits needed. Example: 1,000 accounts/month × 15 credits = 15,000 credits = approximately £699/month tier.
Can I use this without HubSpot?
Yes. The research automation works with any CRM. You export high-fit accounts, upload them for research and receive insights via Google Sheets. You then manually upload to your CRM and assign to your team. It is not as streamlined as HubSpot's full automation but still saves significant research time.
How do I get started?
Visit the Plug-and-Play Sales Research Automation Template page to get started. The template is customised to your business and delivered within 72 business hours of payment. A setup service is also available if you need IMC to configure everything for you.

Disclaimer: Figures are estimates based on industry averages. Actual savings may vary depending on team processes, research complexity and platform pricing. Implementation costs not included.

Affiliate Disclosure: As a Certified HubSpot Affiliate Partner, links to HubSpot on this page are affiliate links. IMC may earn a commission if you sign up or purchase through the link at no additional cost to you.

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